Market Trends · 2 min read
Africa’s Middle Class Is Growing, but Measuring It Is Complicated
The consumer opportunity is real, but estimates vary sharply depending on how researchers define Africa’s middle class.
Hustle Yangu EditorialRead story
Inside Africa Tech & Business
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Zerobionic: Building the Future from AfricaAddis Ababa Is Not What You ThinkQuepay: The Kenyan Startup Building Hardware, Not AppsBrewing Up a Dream: My Journey to Launch Beer in AfricaStoripod: Can This Startup Finally Pay African Writers Online?Eastleigh: Nairobi's Billion-Dollar Somali Business DistrictMwenda Thuranira: Kenya's Real Estate MillionaireSheCode Kenya: Building the Next Generation of Tech TalentHe Left Law School and a $500K Career to Build PaydAfrican Entrepreneurs Rewriting the RulesMeet Brian Nduhiu: The Travel Tech WizardTedd Josiah: The Kenyan Music Legend Dominating the Leather SceneDr. Bright: From the Internet Bubble to Cybersecurity in AfricaThe Kenyan Innovator Making Durable Data CablesZerobionic: Building the Future from AfricaAddis Ababa Is Not What You ThinkQuepay: The Kenyan Startup Building Hardware, Not AppsBrewing Up a Dream: My Journey to Launch Beer in AfricaStoripod: Can This Startup Finally Pay African Writers Online?Eastleigh: Nairobi's Billion-Dollar Somali Business DistrictMwenda Thuranira: Kenya's Real Estate MillionaireSheCode Kenya: Building the Next Generation of Tech TalentHe Left Law School and a $500K Career to Build PaydAfrican Entrepreneurs Rewriting the RulesMeet Brian Nduhiu: The Travel Tech WizardTedd Josiah: The Kenyan Music Legend Dominating the Leather SceneDr. Bright: From the Internet Bubble to Cybersecurity in AfricaThe Kenyan Innovator Making Durable Data Cables
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Addis Ababa Is Not What You Think.
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Episodes
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from the Field
HardwareQuepay: The Kenyan Startup Building Hardware, Not Apps
Quepay doesn't fit the Nairobi startup template. No app. No subscription model. Just engineers with soldering irons, building payment infrastructure for the physical world from the ground up.
15 Mar 2026Watch →
Consumer GoodsBrewing Up a Dream: My Journey to Launch Beer in Africa
The African beer market is worth billions and controlled by a handful of multinationals. One founder decided to challenge them anyway — armed with a recipe, a dream, and no manual for what comes next.
20 Feb 2026Watch →
Media & TechStoripod: Can This Startup Finally Pay African Writers Online?
Storipod turns stories into interactive social-style slides, letting writers publish directly to their audience and earn — without a publisher, without a middleman, and without needing a Western credit card.
5 Feb 2026Watch →
Business DistrictEastleigh: Nairobi's Billion-Dollar Somali Business District
How did a colonial-era residential estate become the commercial heartbeat of Nairobi's informal economy? The story of Eastleigh is the story of displacement, resilience, and the extraordinary power of community-driven capital.
1 Apr 2026Watch →
Real EstateMwenda Thuranira: Kenya's Real Estate Millionaire
From a standing start to a multi-property portfolio, Mwenda Thuranira's real estate journey offers a rare inside look at how wealth is built in Kenya's property market — the strategies, the mistakes, and the mindset.
10 Mar 2026Watch →
Tech & CommunitySheCode Kenya: Building the Next Generation of Tech Talent
SheCode Kenya is expanding the definition of who belongs in tech. From job opportunities to the metaverse, this is what the future of Kenya's tech talent looks like — and it's more diverse than you might expect.
14 Feb 2026Watch →
Reels
Quick
Takes
60-second cuts from the field — the moments that didn't make the edit but should have.
Makers
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Startups, tech companies and organisations across Kenya, Nigeria, South Africa and Ethiopia — browse the directory and read what they are shipping.
Insights
African Business
Intelligence
Business Strategy · 2 min read
Can East Africa Become a Stronger Manufacturing Hub?
New infrastructure and regional trade rules create an opening, but energy costs, logistics and policy uncertainty still shape what can be built competitively.
Hustle Yangu EditorialRead story
Investment · 2 min read
What to Ask Before Angel Investing in an African Startup
Early-stage investing can provide access to emerging companies, but it is illiquid, risky and highly dependent on local market knowledge.
Hustle Yangu EditorialRead story
Technology · 2 min read
How Stablecoins Are Being Used in African Payments
Cross-border payments and currency volatility are driving stablecoin use, but costs, regulation and consumer protection still matter.
Hustle Yangu EditorialRead story
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